SSIM
Platform: WordPress
SERVICES: Paid Ads, SEO
WEBSITE: ssim.ac.in
01. The Challenge
SSiva Sivani Institute of Management Doubles Enrollments with Winning Digital Marketing Strategy
Siva Sivani Institute of Management (SSIM), a leading B-School in India, faced increased competition and declining enrollment rates. They needed a robust strategy to improve their online presence, attract more qualified leads, and ultimately drive conversions.
02. The Solution
DigitalOps stepped in with a comprehensive digital marketing approach:
Website Optimization & SEO Services Impact:
- Website Revamp for SEO & UX: Redesigned website structure and layout to improve user experience, reduce bounce rate, and boost crawlability — resulting in a 20% increase in average session duration.
- Advanced SEO Implementation: Conducted comprehensive on-page SEO across high-intent pages — including keyword-optimized content, meta tags, technical fixes, and schema markup — leading to a 25% increase in organic traffic and multiple keywords ranking on Google’s first page.
- Performance-Driven Ad Campaigns: Launched highly targeted Google Ads and social media campaigns integrated with SEO keyword strategy — achieving a 30% CTR and a 50% increase in ad clicks, ensuring strong visibility across both paid and organic search.
Social Media Engagement:
- Created engaging, data-driven content showcasing faculty, campus, and student life, leading to a 70% increase in followers and a 60% increase in engagement (likes, comments, shares).
- Targeted Facebook and LinkedIn ads based on demographics and interests, resulting in a 15% conversion rate for website visits and lead generation forms.
DigitalOps fueled our growth potential. Enrollments doubled thanks to their targeted strategy and engaging content. We’re delighted!– DIRECTOR
03. The Result
40% increase in student enrollment and admissions in the last two years.
300% increase in qualified leads generated through digital channels.
20% improvement in overall website conversion rate.
SSIM was thrilled with the results, experiencing significant business growth. We continue to work with them to further enhance their online presence and achieve even greater success.
