SSIM
Platform: WordPress
SERVICES: Paid Ads, SEO
WEBSITE: ssim.ac.in
01. The Challenge
SSiva Sivani Institute of Management Doubles Enrollments with Winning Digital Marketing Strategy
Siva Sivani Institute of Management (SSIM), a leading B-School in India, faced increased competition and declining enrollment rates. They needed a robust strategy to improve their online presence, attract more qualified leads, and ultimately drive conversions.
02. The Solution
DigitalOps stepped in with a comprehensive digital marketing approach:
Website Optimization:
- Revamped design and structure for improved user experience and navigation, leading to a 20% increase in user session duration.
- Implemented targeted Google Ads & social media campaigns with relevant keywords, resulting in a 30% click-through rate (CTR) and 50% increase in ad clicks.
- Optimized website content for relevant search terms, achieving a 25% increase in organic traffic and improved keyword rankings on the first page of search results.
Social Media Engagement:
- Created engaging, data-driven content showcasing faculty, campus, and student life, leading to a 70% increase in followers and a 60% increase in engagement (likes, comments, shares).
- Targeted Facebook and LinkedIn ads based on demographics and interests, resulting in a 15% conversion rate for website visits and lead generation forms.
DigitalOps fueled our growth potential. Enrollments doubled thanks to their targeted strategy and engaging content. We’re delighted!– DIRECTOR
03. The Result
40% increase in student enrollment and admissions in the last two years.
300% increase in qualified leads generated through digital channels.
20% improvement in overall website conversion rate.
SSIM was thrilled with the results, experiencing significant business growth. We continue to work with them to further enhance their online presence and achieve even greater success.
