When to Use Phrase vs Exact vs Broad in Real-World Lead-Gen Campaigns
When to Use Phrase vs Exact vs Broad in Real-World Lead-Gen Campaigns: A Guide by a Digital Marketing Agency in IndiaIntroduction: Why Match Types Still Matter in 2025Running Google Ads today isn’t as simple as picking keywords and setting a budget. With Google’s new semantic intent matching, advertisers often see their ads trigger for queries that don’t perfectly match their...











