Monalisa Laser Clinic
CLIENT INDUSTRY: Laser Aesthetic & Skin Clinic
LOCATION: Auckland, New Zealand
SERVICE: Website Development, Web Hosting, Social Media Marketing, Google Ads, SEO
01. The Challenge
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Monalisa Laser Clinic is a professional skincare and laser treatment center based in Auckland, New Zealand, offering advanced cosmetic services such as laser hair removal, skin rejuvenation, pigmentation treatments, and more.
Monalisa Laser Clinic had established local credibility but lacked a structured digital presence aligned with its expertise. DIGITALOPS, a performance-focused digital marketing agency in Hyderabad, was engaged to:
- Build a modern, mobile-responsive website
- Manage hosting and technical infrastructure
- Run targeted Google Ads campaigns for lead generation
- Increase walk-ins and appointment bookings
Establish a consistent and engaging presence across social media
02. The Digital Marketing Solution
We implemented an end-to-end digital marketing strategy tailored for a laser and skincare clinic targeting local clientele in Auckland.
Website Development + Hosting
Our web team designed and developed a fast-loading, SEO-optimized website that highlights Monalisa’s key treatments, certifications, and booking options. The site was hosted on a high-speed, secure server managed by our team.
Local SEO & On-Page Optimization
We optimized the website for key location-based keywords like:
- laser hair removal Auckland
- skin rejuvenation clinic in New Zealand
- best aesthetic clinic in Auckland
- laser treatment for pigmentation NZ
We also ensured accurate NAP citations, schema markup, and Google My Business optimization to improve local search visibility.
Google Ads Campaigns
As a certified Google Ads agency, we launched high-intent search campaigns targeting:
- “laser clinic near me”
- “pigmentation treatment Auckland”
- “hair removal specials NZ”
Our campaigns were structured with ad extensions, optimized landing pages, and conversion tracking — driving quality leads and reducing cost per acquisition.
Social Media Marketing
We designed branded posts, promoted seasonal offers, and ran engagement campaigns on Facebook and Instagram to drive traffic and trust.
From building our website to growing our leads, DIGITALOPS handled it all. Their work has brought in consistent patient flow and great feedback from clients.”– Monalisa Laser Clinic, Auckland
03. The Result
In less than 6 months, our digital marketing campaigns delivered measurable impact for the clinic:
- 48% increase in patient footfalls at the clinic
- 400% increase in website traffic from Google Ads & organic search
- High-converting landing pages for lead generation campaigns
- Strong local keyword rankings on Google Maps and Search
- Boosted brand trust via social content and testimonials
Our integrated strategy not only increased appointments but also enhanced Monalisa Laser Clinic’s credibility in the competitive aesthetic space.
Outcome Summary
Following the execution phase, the engagement resulted in measurable improvements across visibility, enquiry quality, and overall digital performance for the clinic.
Key outcomes included:
Stronger local discoverability for laser and aesthetic treatment–related searches
More consistent appointment enquiries through paid search
Improved alignment between ad messaging, landing pages, and user intent
Better conversion efficiency across website and campaign touchpoints
The results were driven by disciplined execution across SEO, paid media, and site optimisation—without relying on volume-led automation.