IN-DEPTH GOOGLE PENALTY ASSESSMENT
Facing a Google penalty? Let our experts identify the cause and fix it.
BUILDING A ROBUST SEO STRATEGY
WITH IN-DEPTH LINK AUDIT
Poor or toxic incoming links are among the primary reasons websites face penalties from search engines. These penalties can significantly hinder your website’s ranking and visibility. A crucial first step is a Google penalty assessment.
This analysis helps identify any negative SEO tactics impacting your site. We then assess the quality and source of these links to determine their impact. Websites employing poor link strategies often face penalties, which can negatively affect your website’s performance.
In the early days of search engine optimization, it was common practice to create website content solely for the purpose of visibility to search engines. Google considers this behavior malicious and penalizes websites that hide content filled with repetitive or spammy keywords or that conceal content from users while presenting it to search indexers.
A Google penalty assessment can often uncover these hidden issues within your website’s content. We identify potential issues in your content and develop a strategy to rewrite it, retaining valuable elements while replacing problematic ones.
Have you received a notification that your website has been penalized? This means that your website is no longer visible in search engines, or its visibility is significantly reduced. Often, a Google penalty assessment can reveal the culprit behind such penalties. Our team can then identify the practices that led to your website’s delisting and create an action plan to align your website with webmaster guidelines.
We understand the impact that being delisted can have on your search traffic and business, so we devise a swift plan of action to resolve your issues and expedite the review and reinstatement process.
GOOGLE PENALTY ASSESSMENT PROCESS
Google is the world’s most popular search engine, and it specifies the metrics it tracks for SEO health. Websites that do not address Google penalties, identified through a thorough Google penalty assessment, will eventually drop in the SERPs (search engine results pages). It is critical to actively audit and rectify these penalties.
We at DigitalOps utilize our knowledge of Google’s search engine to keep our clients informed of the most recent updates and their potential impact on their current SEO rankings or visibility. We optimize our clients’ websites to increase organic traffic by adapting our SEO strategies to the latest updates.
Check if your content is positively or negatively impacting your Google performance.
The majority of the internet is made up of content. It’s the second-largest area where Google penalties occur, after the technical SEO fundamentals area. All text and multimedia assets that populate web pages must comply with industry SEO standards or risk being ranked lower in SERPs (search engine results pages).
High-quality, well-researched content that answers users’ queries is rewarded by search engines like Google. Gone are the days when short, incomplete, and keyword-stuffed pages could ‘game’ the algorithm.
We know that Google considers on- and off-page factors when penalizing your website and its content. Our content is not only SEO-optimized, but it is also designed to comply with Google’s stringent quality standards. We make sure that our SEO strategies prioritize original, unique, and in-depth content.
Ensure that your site structure adheres to search engine policies and rules.
Whatever technologies are powering your website—open-source, SaaS, or custom stacks—the technical fundamentals of web development must meet certain standards, or your website and its pages will be penalized by Google.
When designing your website and pages, prioritize page speed. Properly sized images, unused code, and removing duplicate pages can all help your website load faster.
Our auditing strategy is designed to ensure that your website adheres to industry best practices in order to avoid Google penalties. We ensure that you meet accessibility, HTTPS security, mobile-friendliness, and responsive design standards, as well as include a sitemap and robots.txt files that allow search engine crawlers to properly index your website.
Enhance indexability by utilizing structured data markup and optimizing HTML tags.
HTML is the scripting language behind the content users view on web pages. HTML tags create text, multimedia, buttons, and other assets. Missing tags may lead to severe Google penalties, lowering your SERP ranking.
Google penalizes web pages with missing, incomplete, or blatantly misused HTML tags. It’s standard industry practice to fill out all HTML tag attributes, especially those that have a direct impact on SEO scoring.
Our auditing systems meticulously identify all necessary tags for your website to meet Google’s stringent standards. Upon detection of issues such as missing title and metadata tags, alt attributes, and potential “cloaking,” where keywords are hidden in HTML code to manipulate search engine algorithms, we promptly rectify these errors to improve your Google audit scores.
Positive reputation management can help you maintain your SEO compliance with Google.
SEO reputation is built on three primary pillars: Expertise, Authority, and Trust (E-A-T). And they cannot be raised through technical SEO techniques. In fact, the “black hat” practices that were once used to manipulate SEO reputation—keyword stuffing, poor content, and misrepresenting your business—will now get you penalized by Google.
Building your SEO reputation is a long-term strategy that takes months or years to develop. Create valuable content for your website’s visitors as well as your industry colleagues. The more people who use, cite, and link to your content, the higher it will rank in the SERPs (search engine results pages).
We assist you in avoiding and resolving Google penalties by creating and modifying your content in an honest, authoritative, and knowledgeable manner, whether it’s blogs, social media posts, or website copy.
Remove harmful backlinks that are preventing you from ranking higher.
Links connect all web pages on the internet, and they are a primary source of Google penalties on many websites. Google evaluates the quantity and quality of internal and external links. You will be penalized if you have too many low-quality links, such as backlinks from adult, gambling, and other mature-themed websites, as well as links from services that mass-produce backlinks.
To meet Google’s stringent standards, our link-building strategies are focused on high quantity and quality. We ensure that each of your backlinks represents a genuine, valuable, and organic connection.
Deliver and maintain a consistent user experience to avoid Google penalties and enhance your SEO performance.
User experience (UX) is an SEO metric that is difficult to quantify. It essentially relates to the ‘feel’ of your web pages as users navigate through your website. Aside from setting SEO flags such as country and locality to assist search engines in serving up relevant results, UX primarily focuses on page speed.
Google expects all websites to respond quickly and be formatted for multiple devices—desktops, mobile phones, and tablets. They should also meet unique speed, safety, and reliability standards if programmed as a PWA (progressive web app).
To prevent Google penalties, we ensure your website is free from cumbersome code or excessive network requests, common causes of slowdown. We also ensure consistent display across various multimedia devices, addressing another common concern.
Avoid any "black hat" tactics that may harm your SEO rankings.
Previously, many SEO ‘black hat’ techniques were used to achieve better SEO ROIs at the expense of good business ethics. Google has upgraded its algorithms over the years to audit and penalize these practices, most notably with its ‘Penguin’ and ‘Core Algorithm’ updates, which punished many black hat tricks.
Engaging in these tactics can lead to significant penalties, often requiring a Google penalty assessment to identify the root cause and a subsequent remediation plan. You can avoid a lot of Google penalties if you avoid black-hat strategies like keyword stuffing, cloaking, privacy violations, and copying competitors’ content.
Which local SEO factors must adhere to Google's guidelines?
Local SEO is an SEO strategy that helps your website appear in Google’s localized SERPs (search engine results pages). Local SEO optimization involves adding location-specific titles, subheadings, and metadata to your web pages, as well as creating a Google Business Profile.
When deciding where to rank you on its SERPs, Google prioritizes proximity; your Google Business Profile can help you define this attribute.
Our certified team of experts can assist you in setting up and managing your website on Google Business Profile. We also take care of localizing your content for global visitors, which is a factor Google considers when determining search engine ranking.
Employ best practices in publishing to avoid getting penalized.
Services like Google Discover, Google News, and other search engines’ ‘Top Stories’ divisions deliver daily, highly curated content to their subscribers. This presents a powerful opportunity to get your website in front of a wide audience.
However, it’s crucial to ensure your website is free of any Google penalties before attempting to pitch stories and articles to these platforms, especially Google. A Google penalty assessment can identify any potential issues that might prevent your website from being featured.
We can ensure your website undergoes appropriate auditing and fixes to address any Google penalties. This allows you to confidently leverage the thousands of subscribers on these publishing platforms.
When your SEO score slips, your sales suffer. Don't let a Google penalty affect your eCommerce store.
Successful eCommerce companies keep their SEO fundamentals up-to-date and heavily invest in marketing. Fortunately, many eCommerce platforms are designed to handle the web development required to avoid most Google penalties.
While many eCommerce platforms are managed by website builders that handle technical tasks, Google may still detect errors during its audits. Ensure that you conduct audits of your stores or listing pages.
We are experts in auditing and fixing known Google penalties specific to the eCommerce landscape. Due to factors such as product sales and description copy, certain penalties are more prevalent. Therefore, we take extra care to adhere to good SEO standards.
Our reconsiderations deliver results
Identify problems and risks with your SEO
Your SEO campaign is intensely assessed through a Google penalty assessment to determine the original logic behind its direction and which efforts violate the search giant’s guidelines. We rate each practice based on the risks that could impact your campaign.
This assessment forms the foundation for our recovery plan. We can assist your team in developing a new campaign with a wider perspective to counteract the penalty’s effect on your search visibility and demonstrate to Google that you intend to make necessary changes.
RESTORE SEARCH AUTHORITY
You’ll be given a list of items that need to be resolved, along with information on how our SEO experts can assist you in getting your SEO campaign back on track. We offer unique insight into why changes need to be made and how they can be implemented, as well as which of your current efforts are still in line with Google’s guidelines.
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