B.N. Rathi Securities Ltd
CATEGORY: Finance
PLATFORMS: YouTube, Facebook
SERVICES: Content Marketing
WEBSITE: bnrsecurities.com
01. The Challenge
BB.N. Rathi Securities Increases Leads, Engagement, and App Installs with DigitalOps’ Video Marketing Strategy.
B.N. Rathi Securities Ltd. is one of our valued clients who specializes in stock broking and financial market transactions. They have been in the business for over three decades and have a reputation for providing high-quality products and services to their customers. However, they faced challenges in attracting and retaining customers in the highly competitive and dynamic financial industry. Their social media presence was low, and their app was not widely downloaded or used by their customers.
02. The Solution
When B.N. Rathi Securities Ltd. approached us, we conducted a thorough analysis of their market, competitors, and customers and devised a comprehensive video marketing plan for them. The plan included the following steps:
- Creating and managing a YouTube channel for B.N.Rathi Securities Ltd. that shared relevant and engaging videos about their products, services, and industry trends. The videos also featured customer testimonials, case studies, and offers to attract and retain subscribers.
- Creating and managing a Facebook page for B.N.Rathi Securities Ltd. that shared the same videos as the YouTube channel as well as other content, such as polls, quizzes, and live sessions, to increase the interaction and feedback from the audience.
- Promoting the videos and the app through paid ads on YouTube and Facebook, targeting the keywords, demographics, and interests of the potential customers. The ads also used remarketing and conversion tracking to increase the effectiveness and efficiency of the campaigns.
- As part of the video marketing plan, we also created promotional and educational videos for lead generation, such as product demos, tutorials, tips, and FAQs, that showcased the benefits and features of B.N.Rathi Securities Ltd’s products and services.
- Monitoring and measuring the performance of the video marketing and the app using various tools, such as YouTube Analytics, Facebook Insights, Google Analytics, and App Store Analytics. The performance was evaluated based on key metrics such as views, likes, comments, shares, subscribers, downloads, ratings, and reviews.
DigitalOps helped us reach and engage more customers with their amazing video marketing strategy. Our app downloads and ratings skyrocketed, thanks to their expertise and creativity.– KISHORE, Chief Marketing Officer
03. The Result
The video marketing plan implemented by us delivered impressive results for B.N. Rathi Securities Ltd. Within three months of launching the YouTube channel, the Facebook page, and the app promotion campaigns, B.N. Rathi Securities Ltd. achieved the following outcomes:
Increased their YouTube views by 500%, with 70% of the views coming from organic search and 30% from paid ads.
Increased their YouTube subscribers by 400%, with 80% of the subscribers being new customers and 20% being existing customers.
Increased their Facebook likes by 300%, with 60% of the likes coming from organic reach and 40% from paid ads.
Increased their Facebook engagement by 200%, with 50% of the engagement coming from comments, 30% from shares, and 20% from reactions.
Increased their app downloads by 250%, with 90% of the downloads coming from the app store and 10% from the app landing page.
Increased their app ratings by 150%, with an average rating of 4.5 out of 5 stars.
Increased their app reviews by 100%, with 80% of the reviews being positive and 20% being constructive.
B.N. Rathi Securities Ltd. was very satisfied with the results and the service provided by us. They continued to work with us to maintain and improve their video marketing and app promotion efforts and grow their business further.