Clinosol Research
CATEGORY: Education
PLATFORMS: Instamojo, Google
SERVICES: Web App, PPC Ads
WEBSITE: clinosol.com
01. The Challenge
CClinosol Research achieves impressive results with our digital marketing campaigns and doubles student enrollment rates.
We, DigitalOps, as one of the leading digital marketing companies Hyderabad, help businesses grow their online presence and reach a larger audience. In 2021, we partnered with Clinosol Research, a successful clinical research training organization that empowers its students to learn from the best-curated expert faculty. The organization offers various courses and programs in clinical research, data management, pharmacovigilance, and regulatory affairs.
Clinosol Research has a unique selling proposition (USP) of industry-experienced educators, an academic committee, a 100% placement record, live databases for practical learning, an international presence, customer focus, and goodwill. However, they were facing a challenge in reaching and attracting potential students who were interested in pursuing a career in clinical research. They needed a digital marketing strategy that would increase their online visibility, generate more leads, and convert them into enrollments. As one of the top digital marketing companies Hyderabad, we provided tailored solutions to address their needs and drive success.
02. The Solution
We conducted a thorough analysis of their business profile, target market, competitors, and goals. Based on the analysis, we devised a digital marketing strategy that focused on the following aspects:
- Landing page optimization: We designed highly converting landing pages for each course and program offered by Clinosol Research. The landing pages highlighted the benefits, features, curriculum, faculty, testimonials, and enrollment details of each course and program. The landing pages also had clear and compelling call-to-action buttons that encouraged visitors to register for free seminars, online modules, or classroom trainings.
- Facebook and Google advertising: We created and managed Facebook and Google advertising campaigns for Clinosol Research. The campaigns targeted potential students based on their location, age, education, interests, and search behavior. The campaigns used relevant keywords, images, and videos to showcase Clinosol Research’s courses and programs. The campaigns also used remarketing to reach out to visitors who had shown interest in Clinosol Research but had not taken any action.
- Email marketing: We implemented email marketing campaigns to nurture and convert the leads generated by the landing pages and the advertising campaigns. The campaigns sent personalized and timely emails to the leads, providing them with valuable information, tips, and offers related to clinical research. The campaigns also followed up with the leads who had registered for the seminars, online modules, or classroom trainings and encouraged them to enroll in the courses and programs.
Thanks to DigitalOps, we increased our online visibility and student footfalls by 50% with their effective and innovative digital marketing campaigns.– MUJEEBUDDIN, FOUNDER & CEO
03. The Result
Our digital marketing campaign had a positive impact on Clinosol Research’s business. The campaign helped us to:
Increase their online visibility and brand awareness by 80%
Generate more than 5000 leads and registrations for their seminars, online modules, and classroom trainings
Convert more than 1000 leads into enrollments for their courses and programs
Increase their revenue and return on investment(ROI) by 40%
Clinosol Research was impressed with the results achieved through our digital marketing campaign and was happy to see their business grow. They continue to work with us to further optimize their digital marketing strategy and achieve their business goals.
