The Truth About Google Ads Quality Score – Lessons from the Best Digital Marketing Agency in IndiaIntroduction: The best digital marketing agency in India understands that running profitable Google Ads campaigns isn’t just about following Google’s recommendations blindly. One of the most debated metrics in PPC management is Quality Score.Google promotes Quality Score as a key...

When to Use Phrase vs Exact vs Broad in Real-World Lead-Gen Campaigns: A Guide by a Digital Marketing Agency in IndiaIntroduction: Why Match Types Still Matter in 2025Running Google Ads today isn’t as simple as picking keywords and setting a budget. With Google’s new semantic intent matching, advertisers often see their ads trigger for queries that don’t perfectly match their...

Smart Bidding vs Manual Bidding: Which One, When, and Why? Lessons from Real Campaigns by a Digital Marketing Company in IndiaIntroduction: The Ongoing DebateEvery business running Google Ads eventually faces the same question:Should we trust Google’s Smart Bidding strategies, or stick with Manual Bidding for control?At DigitalOps, a performance-driven Digital Marketing Company in...